iHeartMedia Market Research Analyst in New York, New York
Current employees and contingent workers click here at https://wd5.myworkday.com/iheartmedia/d/task/3005$4482.htmld to apply and search by the Job Posting Title.
Primarily responsible for research requests covering Premiere inventory. Includes qualitative as well as quantitative insights. Work closely with sales team to increase advertising share of dollars. Provide competitive research to attract new advertisers to network radio.
Be an authority on Premiere Networks, which syndicates 90 radio programs and services to more than 5,500 radio affiliates.
Develop customized research using syndicated qualitative and quantitative tools for developmental and active business.
Communicate qualitative and quantitative findings via clear, concise sales presentations.
Provide cross media analyses that communicate the efficacy of audio in comparison to other media outlets, including TV share shift analysis to show benefits of shifting a portion of TV budget to radio.
Developing Research Tools:
Update audience research tools used by sales and marketing. Maintain core demo data as well as primary stats for programs and services.
Work to create companion selling pieces to highlight the relationship between Premiere Networks offerings and how they fit into the story of iHeartMedia solutions overall.
Cross training between business units for knowledge base and flexibility to work collaboratively across the entire 20+ national research team, including digital and ad effectiveness research.
Contribute to culture of team passionate about creating narrative insights based on research data.
Bachelor’s degree from a four-year college
Proficient in Excel and PowerPoint
Detail oriented with good writing and analytic skills
Comfortable providing accurate findings with urgent timing
Ability to work independently
Previous experience in Marketing, Finance, or Research fields (internships or paid positions)
New York, NY: 125 West 55th Street, 10019
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
Our organization participates in E-Verify. Click here at http://iheartmediacareers.com/Pages/EEO.aspx to learn about E-Verify.
Current employees and contingent workers click here at https://wd5.myworkday.com/iheartmedia/d/task/3005$1999.htmld to apply and search by the Job Posting Title.
iHeartMedia, Inc. is one of the leading global media and entertainment companies specializing in radio, digital, outdoor, mobile, live events, and on-demand entertainment and information services across the nation and providing premier opportunities for advertisers.
Click Here To Learn More About Us:
www.iheartmedia.com at http://www.iheartmedia.com/Pages/Home.aspx